Global Action Plan – #IDontBuyIt

I was commissioned by the environmental charity, Global Action Plan to create an illustrated animation and Instagram Story template for their #IDontBuyIt anti-consumerism campaign, to publish on Instagram. You can find the full animation for Global Action Plan, here.

The process for GIF creation includes a set of rough draft sketches, a broader selection of working ideas and the final animation, all with changes and adjustments included.