Formula Botanica
I was commissioned by the organic beauty and educational site, Formula Botanica, to create a collection of branded GIFs for use across social media, based on their love for all things natural skincare. Formula Botanica has 19k followers on Instagram where it talks about learning how to produce your own kind-to-the-earth and kind-to-skin cosmetics. You can find the collection on GIPHY, here.
The process for GIF creation includes mood board creation, a set of rough draft sketches, a broader selection of working ideas and the final collection, all with changes and adjustments included.
Working with Tolly was a dream – she’s one of the fastest and most professional designers we’ve ever had the pleasure of working with. The GIFs she designed for Formula Botanica were exactly on brief and perfectly showcase us and our brand. We are very proud of our new set of GIFs and can’t wait to show the world. We would absolutely recommend Tolly for all of your illustration and GIF work!
