DMC Threads

I was commissioned by DMC to create a collection of 11 branded GIFs for use across social media. DMC are a company focused on providing high-quality embroidery threads for artists and DIY fashion lovers. DMC have a popular Instagram presence with over 200 thousand followers. You can view the full collection on GIPHY, here.

The process for GIF creation includes mood board creation, a set of rough draft sketches, a broader selection of working ideas and the final collection, all with changes and adjustments included.