Wool and The Gang
I was commissioned by Wool and The Gang to create a collection of 10 branded GIFs for use across social media. Wool and The Gang are a brand producing fashionable and sustainable yarns and DIY kits for people to use and embrace slow, hand-made fashion with. Wool and The Gang have a popular Instagram presence with over 200 thousand followers. You can find the collection on GIPHY, here.
The process for GIF creation includes mood board creation, a set of rough draft sketches, a broader selection of working ideas and the final collection, all with changes and adjustments included.
We came across Tolly when we used her very fun and wiggly DIY gif in our Instagram story. Very quickly after this, we decided to create our very own first GIFs in collaboration with her and we were so happy with the result. Tolly has just turned 18-years-old and we were so so impressed by her professionalism, her enthusiasm and her creativity.
In no time, she came back to us full of amazing ideas and created our first family of GIFs. She understood exactly what we had in mind and her GIFs are fresh and exciting, on brand and so fun to use. I would recommend her and her designs to any brand that is looking into creating their own GIFs.
Wool And The Gang - Social Media GIF Launch
Wool And The Gang - Social Media GIF Launch
